The Power of Why

Most of our behavior is driven by emotion, so if we want to overcome obstacles and make significant progress, we need to get our emotions onboard.

Why do some of our goal fade so quickly?

We all know this, we commit to a goal and after some time passed it becomes unimportant and uninteresting. What happened? It is likely that we have lost our emotional connection to the goal.

We need to feel the need to get something done. If we want to do something and study how to do it, we are not very likely to achieve it. If we however feel the need to do it and work on the real project, we are going to see massive progress.

Once we have that emotional connection we find that a lot of energy is directed towards our goal. If it is not there, no amount of organization and planning can help us.

We need to keep our vision clear

It is not the perfect organizational system, but it is that clarity on why it matters, that will move us. Not our rational brain decides what we do when it gets tough, but our emotional core. So any time clarifying your why is time very well spent.

And don’t forget to write it down. When we are in the midst of accomplishing something big, there will be so many obstacles in the way, me might not remember our why. If we lose visibility of our why, it is very easy to loose our goals also.

It is much more important to write down why to do something than what to do exactly. Vision precedes strategy. Always.

Unlocking the power of our emotions

So what could be one way to do that? I have discovered a great way to overcome a block to action and to set free the energy towards the goal. It is an exercise Tim Ferriss devised called “Fear-Setting”. Watch the video to learn how to do it. The important thing is that you connect not only on what good can happen, but what bad things could happen when you do nothing, and this is a really powerful driving force in human behavior. Try it and let me know what it does for you.

How do you keep the connection to your why while you pursue a goal? I’d be curious to know. Let me know in the comments below.

2 Replies to “The Power of Why”

  1. Nice post! Can’t watch the video right now but I will as soon as I’m back home. I guess I don’t have a special way to connect to my “why”. Maybe that’s why I’m struggling to get out of bed in the morning :-/. I’ll think about it. So thanks for the inspiration!

    1. Thanks so much for your comment, Dominik. Connecting to what is important to us can be really difficult, but I guess it is possible and worth the struggle 🙂

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